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Edible Oils Division |
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Knife
The 'Knife' brand edible oil was first manufactured in Hong Kong in the early 60's. Today, 'Knife' remains the market leader in Hong Kong with a retail market share of close to 30% and it has maintained double-digit sales growth in Southern China for two consecutive years. |
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Red Lantern
'Red Lantern' a flavorsome and value for money brand, is also very popular throughout Hong Kong & Southern China. It offers a wide variety of different oil categories including peanut oil, blended cooking oil, rapeseed oil and soyabean oil. All serve to satisfy different customers' needs.
'Red Lantern' also launched its new packaging design in early 2006. The new look receives a very high level of acceptance and helps to further enhance its image. 'Red Lantern' positions itself as the "most preferred" packaged oil in the market and will further extend its product line in coming future.
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Flour Division |
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American Roses
'American Roses' flour is a premium blend flour catered for the production of steam buns, cakes and Chinese dumplings. It has been the most popular flour brand in Hong Kong since its launch in the 50's and today, maintains its position as the undisputed market leader in Hong Kong.
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Golden Statue
'Golden Statue' flour is a premium flour specially suited for the production of bread. Since its introduction in the 1950's, 'Golden Statue' has maintained its reputation for its high quality and is still the most popular brand of bread flour in Hong Kong.
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Super Locomotive
'Super Locomotive' flour is a premium flour suited for the production of noodle. Its relatively high gluten level makes it also the best choice for the production of saquima & wonton wrapper.
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Crown
'Crown' flour is a premium flour catered for the production of noodle, Chinese dumpling & pizza. |
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L’Arce De Triomphe
'L'arce De Triomphe' flour is a premium flour catered for the production of cake. It is a perfect choice for production of sponge cake and cookie. |
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Detergent Division |
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AXE
The 'AXE' liquid dishwash was launched in Hong Kong almost 30 years ago and is renowned for its high efficacy and good value for money. With an extensive range of household detergent products, it is currently experiencing rapid growth in both market share and market acceptance in China. |
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Labour
'Labour' Dishwashing Liquid Detergent has been the leader in the medium-priced market in Hong Kong for years since the 1960's. 'Labour' has been launched in Guangdong with great success in the past two years supported by aggressive advertising and promotion campaign.
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Pow
'Pow' Super Concentrated Laundry Powder has been one of the market leaders in Hong Kong since its successful launch in the late 1970's. The good quality of 'Pow' has been recognized by the Royal Institute of Public Health & Hygiene.
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