Red Lantern has been launched for more than 30 years. According to TNS research in 2004, it has achieved 90% brand awareness. Moreover, Red Lantern is a Top 3 seller among the peanut oil categories. During late 1970’s, many Hong Kong people brought Red Lantern as gift when they visited China for family re-union. In view of this, Lam Soon officially established Red Lantern’s presence in China in 1985. In 2005, according to the authoritative nutrition research findings, Red Lantern took the lead to launch enhanced version of edible blend oil.